Receipts, not rhetoric.

Lumière: from $80K to $1.4M monthly revenue in 11 months

A clean beauty brand stuck at $80K MRR with deteriorating Meta ROAS. We rebuilt the account around creative testing pods, tested TikTok with geo-incrementality, and shipped a full PDP/checkout CRO sprint.

What we did: Restructured Meta into 3 ASC+ pods, launched 80+ statics & UGC creatives in Q1, built a server-side GTM stack, and ran 14 PDP experiments. Added TikTok and YouTube once incrementality cleared 1.4x.

• Creative output: 12 statics + 8 UGC videos per week
• 14 CRO experiments, 6 winners (avg. lift +21%)
• SS-GTM lifted Meta-attributed conversions by 28%
• Lifecycle email expansion from 4 to 18 active flows

Forge: cut demo CPA by 61% and tripled SQL volume in 2 quarters

A Series-B DevOps SaaS was burning $90K/mo on LinkedIn with a $1,400 demo CPA and only 12 SQLs/month. We rebuilt the funnel from cold traffic to MQL routing.

What we did: Tightened LinkedIn ABM lists with 6sense intent, launched a self-serve trial path in parallel to demo, and shipped 14 landing page experiments using Webflow + Convert. Connected HubSpot to GA4 with full lifecycle attribution.

• Built 4 vertical-specific landing pages (DevOps, FinServ, Retail, HealthTech)
• Replaced gated whitepaper with interactive ROI calculator
• Implemented multi-touch attribution in HubSpot + warehouse
• Added paid retargeting via Meta on LinkedIn-sourced traffic

Nooma: doubled subscription LTV with a 22-flow Klaviyo program

A subscription wellness brand had <15% of revenue from email and a 9% monthly churn rate. We rebuilt the lifecycle program in a 6-week sprint and layered predictive churn segments.

What we did: Audited 22 lifecycle moments, mapped 14 net-new flows, built a churn-risk segment from warehouse data, and launched a VIP tier with early access drops.

WayWise: 4.2x growth in marketplace bookings, profitable from month 4

A two-sided travel marketplace launched paid acquisition with negative unit economics. We rebuilt bidding around contribution margin, segmented by trip length, and turned off entire campaign sets.

Halcyon: 3.1x funded loans with risk-aware bidding

A consumer lending startup was acquiring high-volume but low-approval applicants. We integrated underwriting outcomes into bid signals so paid media learned to fish for funded loans, not just clicks.

Cobalt: 2.4x sign-ups while holding CAC flat

A product-led growth tool had a working free tier but stagnant top-of-funnel. We expanded into Reddit, Quora, and YouTube — channels their previous agency had dismissed.