One team, every growth lever.

From the first ad impression to the second-year LTV — we own the full performance stack so you don’t need to wire together five vendors.

01 · Paid Media

Paid advertising, engineered for incrementality.

Most agencies optimize to platform-reported ROAS. We optimize to incremental, contribution-margin-positive revenue. Every channel ladders up to a single, board-ready MER target.

Google Ads: Search, PMax, Shopping, YouTube — restructured around margin and intent, not Smart Bidding hopes.
Meta Ads: Creative-first ASC+ and CBO architectures with weekly hook testing pods.
TikTok & Reels: UGC engine producing 12–20 organic-first creatives per week.
LinkedIn & B2B: ABM lists, intent overlays, and offer testing for SQL-grade pipeline.
Reddit, X, Pinterest: Channel-by-channel incrementality testing — we add channels only when MER lifts.

Account snapshot · Apr 2026

Spend$842K

Revenue$5.71M

Blended ROAS6.8x

iROAS (geo-lift)4.2x

Contribution Margin+38%

02 · CRO

Conversion rate optimization, weekly.

Lift comes from velocity, not big-bang redesigns. We diagnose, hypothesize, and ship 2–4 experiments per week — landing pages, PDPs, checkout, demo flows.

Quantitative diagnosis with GA4, Hotjar, Microsoft Clarity, and session replay tagging.
Qualitative input from on-site polls, customer interviews, and support ticket synthesis.
Experiment management on VWO, Convert, or Optimizely — your stack, our system.
Headless landing pages built in Webflow or Framer for sub-2-second LCP.
Weekly experiment review, win archive, and quarterly UX themes report.

Q1 2026 experiment scoreboard

Experiments shipped34

Winners11

Avg. winner lift+18.4%

Stacked CVR lift+62%

Revenue impact+$1.2M

03 · Analytics & Reporting

Measurement you can defend in a board meeting.

Server-side tagging, post-iOS attribution, MMM, MTA, and clean-room integrations. We build the measurement layer your finance team will actually trust.

GA4 implementation, audit, and migration from Universal Analytics.
Server-side GTM with Stape or self-hosted infrastructure.
Marketing Mix Modeling using Robyn, Meridian, or commercial tools.
Custom dashboards in Looker Studio, Tableau, or your warehouse (Snowflake, BigQuery).
Weekly executive reports — PDF, Slack, or email digest. Your call.

Reporting cadence

Weekly perf. reportMondays 9am

Dashboard refreshHourly

Monthly strategy1st Thursday

Quarterly forecastEnd of Q

Slack response SLA< 2 hrs

04 · Marketing Automation

Lifecycle revenue without the spaghetti CRM.

Klaviyo, Customer.io, HubSpot, Iterable. We build email, SMS, push, and in-app journeys that compound LTV — and document everything so your team can run it.

Lifecycle audit, segmentation strategy, and automation roadmap in 30 days.
Welcome, abandoned cart, post-purchase, replenishment, win-back, and VIP flows.
Predictive churn and CLV models powered by warehouse-native segments.
Deliverability monitoring, IP warming, and DMARC/BIMI configuration.
Quarterly creative refresh and on-brand template system.

Lifecycle program impact

Email revenue share32% of total

Avg. flow CVR4.1%

SMS opt-in rate11.8%

LTV uplift / 12 mo.+86%

Unsubscribe rate0.18%

05 · ROI Optimization

Optimized for profit, not platform metrics.

We model contribution margin by SKU, channel, and cohort — then bid against it. The result: higher MER, healthier cash conversion, and a CFO who actually likes marketing.

SKU-level margin and return-rate ingestion into bidding strategies.
Cohorted LTV / CAC reporting by channel, geo, and creative theme.
Budget reforecasting tied to inventory, seasonality, and cash position.
Geo-incrementality & holdout tests for budget validation.
Quarterly margin reviews with finance — no more "ad-funded discounts".

Profit-first scorecard

Target MER4.5x

Actual MER5.1x

Contribution margin32%

LTV / CAC (12 mo.)3.8

Payback window4.2 months

Pick the channel. We’ll prove the lift.

30-minute audit, written plan in 5 business days, zero pressure to engage. If we can’t see a path to your goals, we’ll tell you.

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