Operators who happen to run an agency.

We built 20x because we kept watching brilliant brands get crushed by agencies that optimized to slide decks instead of P&Ls. We measure ourselves the way our clients are measured: by revenue.

Our Mission

Turn paid media into the most accountable line in the P&L.

Performance marketing should be the most measurable function in any company. We exist to make that real — for founder-led DTC brands, scaling SaaS teams, and category-defining marketplaces.

Our Vision

Every dollar, defended in dollars.

We’re building the agency we wish we’d had as in-house growth leads — a partner who tells the truth, ships fast, and treats your budget like equity, not retainer.

What we believe

Five values that shape every engagement.

01

Truth over polish

We’ll tell you when an experiment lost, when a channel doesn’t fit, or when you should fire us. Tactful, but never theatrical.

02

Speed is the moat

Velocity beats brilliance. We design every workflow to ship more experiments per week than your competitors ship per quarter.

03

Margin-aware always

ROAS isn’t profit. We bid against contribution margin, not platform attribution.

04

Operator empathy

Most of our team has carried a quota or owned an in-house budget. We get the politics, the board pressure, and the cash flow math.

05

Build to hand off

We document everything so your team can run it the day we leave. No agency handcuffs, ever.

06

Compound, don’t spike

Anyone can buy you one good month. We design programs that compound for 24+ months.

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Team members
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Client footprint
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Spend managed
The team

Senior operators on every account.

No bait-and-switch. The strategist who pitches you is the strategist who runs your account — for the entire engagement.

EY
Ela Yıldız
Founder & CEO

Ex-Head of Growth at two unicorns. 13 yrs paid media.

JM
Jordan Mehta
Head of Paid Media

Scaled a DTC brand from $4M to $84M ARR.

PA
Priya Anand
Head of CRO

120+ shipped experiments, avg. 22% lift.

MO
Mateo Oliveira
Head of Analytics

Built MMM stacks at two public e-comm companies.

AS
Aiko Sato
Head of Lifecycle

Klaviyo Master. 200+ flows shipped.

DK
Daniel Köhler
Head of Creative

Award-winning UGC director, ex-Wieden+Kennedy.

RC
Rosa Castañeda
Director, Client Strategy

Quarterly business reviews that earn standing ovations.

TK
Tugrul K.
Director, Meta Performance

10+ yrs Meta. Manages $30M annual ad spend.

How we engage

Clear pricing, clear scope, no surprise SOWs.

Sprint engagement

30 or 60-day diagnostic + execution sprint. Best for brands testing a new channel or rebuilding measurement before signing a longer deal.

From $18K

Growth retainer

Monthly retainer with a defined pod (strategist, paid lead, CRO, creative, analyst). Quarterly KPIs, monthly business review.

From $14K/mo

Embedded growth team

Senior operators embedded inside your team. Best for $50M+ brands needing depth across channels and geographies.

Custom scope

Want to meet the team that’d run your account?

We’ll set up a 30-minute intro with the actual humans you’d work with. No SDR. No discovery questionnaire.

Book the call